Social media is a combination of online communication channels aimed at group-oriented input, communication, information sharing, and relationships. Different types of social networking apps and websites, blogs, forums, wikis, and social bookmarking form different types of social networks. The most common types are: Facebook, YouTube, Google+, WhatsApp, Twitter, QQ, WeChat, Qzone, OLX, Instagram, LinkedIn, Tumblr, Skype, Viber, Snapchat, Pinterest, MySpace, Meetme, Meetup, Mixi, Tout, Douban, Flickr, Buzznet, Wehearit and Friendster These social sites have about 100,000,000 registered users. Although there are different types of social networks, they share many common features, such as Consumers create service-oriented profiles for the website and applications that are planned and maintained by the association. User-generated content, such as digital images, messages, videos, comments, and data distributed through Internet interfaces. All types of social networks are interactive Internet programs that allow you to develop social networks on the Internet by linking user profiles with the profile of other individuals or groups.
Users usually connect to social networks through web tools on computers or download services from online applications on their mobile phones. Through these services, users can create highly collaborative platforms through which individuals, groups, and institutions can segment, co-create, discuss, and review user-generated data or pre-generated content displayed on the Internet. They bring about significant and pervasive changes in communication between professions, institutions, societies, and individuals. It has changed the communication between people and large institutions. Researchers study these changes and new technologies are introduced as a result of these changes. It differs from traditional print and electronic media in various aspects such as reach, customer, value, reach, emergence, engagement, usage, proximity and durability. Its channels operate in a dialog mode of transmission, while the old media used a monologue mode of transmission.
Facebook is widely used in all countries, with 84 percent of young Americans using it. Almost 60 percent of teenagers have social media profiles, most people spend at least two hours on social media sites every day, and the time spent on these sites exceeds the time spent on any other type of site. The total time spent on social networking sites in the US was 66 billion minutes in 2012, now it has reached 121 billion minutes. It became a source of professional prospects and financial gains.
Social media has many good and bad effects. It provides the opportunity to connect with real or virtual groups and is a real advertising tool for businesses, financiers, charities, as well as support groups, politicians and administrations. Its significant use has also been proven to cause grief, online cyberbullying, stalking and wandering.
We cannot define social networks by their ability to connect people, according to this description the telegraph and the telephone could be their types. In fact, social networks are commonly used to pronounce social networking sites such as: Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram and Wechat allows you to use them to create private profiles to share ideas, images, videos, talk to each other and inform each other one about new things, events and happenings while performing daily tasks and routine work.
A feature of social networks is that content spreads like a virus
Sometimes content posted on social media sites can spread through social media like a virus. Users will share content posted by other users on their social network, resulting in further sharing. Reports such as the detonation of an atomic bomb in North Korea, breaking news such as the news of Michael Jackson’s death crashed the internet servers as the news spread rapidly and were shared by people using social media. This is the concept of the spread of a viral disease from one infected person to another. Some individuals, groups and organizations use this viral spread of news as an effective way of publicity.
Use of cellular applications
Using a mobile phone to access sites is a big factor in the popularity of these sites. Now using social networks is easier, private and cheaper than before, the smartphone has made the Internet very “convenient” to use by the younger generation. Young people now spend more time communicating on social networks than watching TV. Any type of website can be accessed easily using a smartphone, content can be added, shared, sent, received, voice and video calls with status updates can be made more easily without using desktops or laptops. The use of Wi-Fi technology allowed all members of the family to use the Internet connection. All family members can use internet sites according to their likes and dislikes, time flexibility and privacy. Mobile applications like WhatsApp, Skype are widely used for video calling, YouTube is used for watching videos, Facebook is used for sharing videos, images, texts and status updates by mobile users. Mobile social media refers to the use of media on mobile devices such as smartphones. Mobile applications enable the creation, sharing and distribution of user-generated content. Location and time sensitivity are important factors for accessing social media from mobile devices.
Location and time sensitivity have given mobile devices an advantage over desktop computers, offering companies the opportunity to expand their business through marketing and advertising. Mobile dishes can be used for investigations, communications, sales promotion or concessions, and partnership expansion programs.
Social sites use companionship plans, creating milestones that are equally beneficial to users, industries, and networks through e-commerce or online consumption. Users post comments about a company’s product or service with their friends and associates online. A company earns profits because it gains awareness of how its product or service is perceived by customers. Apps like Amazon.com and Pinterest are influencing the trend of increasing acceptance and accessibility of e-commerce or online consumption.